Australian firm holds keys to world-class performance analysis solution.

LINCOLN, Neb. – Hudl, the leading sports video platform with more than 3.5 million users worldwide, today announced its plans to acquire Australia-based Sportstec. Sportstec is a pioneer of the performance analysis industry with almost two decades of experience.

“We’ve always admired Sportstec’s strong position in the global sports market,” said Hudl CEO David Graff, “and we’re excited to continue that tradition of offering the best to the best. With entire organizations like the Chinese Basketball Association and Australian Football League already relying on its tools to study and improve, the Sportstec team has set a high standard. We’re excited to work together to build on that.”

In addition to serving elite programs such as FC Barcelona, FC Bayern Munich, the Argentina Football Association, the New Zealand All Blacks, the Chicago Blackhawks and the New York Rangers (two of the final four teams in this year’s NHL Stanley Cup Playoffs), Sportstec works closely with a majority of teams in the world’s top sports organizations, including:

  • NBA (USA) – 29/30
  • NCAA Div. I Basketball (USA) – 50/68 Men’s Tournament Teams, 42/64 Women’s
  • English Premier League (UK) – 19/20
  • Australian Football League (AUS) – 18/18
  • FIFA 2014 World Cup (Global) – 18/32
  • 2015 Rugby World Cup (Global) – 18/20

Adding Sportstec products to the existing Hudl platform will allow the company to attack a broader market and go deeper with each client, continuing its mission to capture and bring value to every moment in sports. Sportstec puts a powerful suite in the hands of coaches and analysts. Now, those users can leverage the powerful distribution platform Hudl provides, saving them time and providing more availability to the tools they need to study and improve.

In addition to integrating Sportstec’s innovative product suite, Hudl plans to bring the company’s entire team of 66 on board and continue operating out of all existing offices in Argentina, Australia, Brazil, Canada, China, France, Germany, India, Malaysia, Mexico, New Zealand, South Africa, the United Kingdom, and the United States.

Sportstec Managing Director Philip Jackson announced the acquisition proposal to Sportstec staff today saying, “The market has changed dramatically over the last 16 years and proudly we can claim to have driven a lot of this change. We have done extremely well in the elite sports market to be globally recognised as number one. A key area missing from the Sportstec offering is the grassroots and amateur markets where Hudl has excelled, making the combination a compelling market strategy and story. The culture and willingness to always improve will ensure the Sportstec brand continues to inspire the market.”

“This goes beyond our global growth as a company,” said Graff. “With this acquisition comes the opportunity to study how Sportstec’s top tier programs use these tools. By familiarizing ourselves with what’s analyzed in professional leagues, we can tailor the tools Hudl currently offers to amateur teams across all sports.”

Subject to all conditions, Sportstec would be Hudl’s third acquisition in 12 months. The transaction is expected to close in late June.

About Hudl

Hudl is a leading software company changing the way coaches and athletes train to stay ahead of the competition, offering video distribution, play diagrams, individual analysis and more, securely available online. More than 3.5 million users from 100,000 teams, spanning the smallest youth programs, to high schools, elite colleges and professional teams, rely on Hudl’s software to give them the competitive edge they need to succeed.

About Sportstec

Sportstec provides coaching applications and professional services to the world’s premier sporting teams. Since 1999, Sportstec has lead the performance analysis revolution with its famous SportsCode and Gamebreaker brands. Sportstec has built a global network that includes direct operations in 14 countries and a distribution network spanning another 40 countries. For more information, visit